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UK Sports: Gold Event Series

Project Profile:

A stage to inspire


A communications platform to inspire the next generation.

+44 (0)20 3176 6880info@silverleopard.com

Gold Event Series

UK Sport

Concept | Naming | Identity | Messaging | Copywriting | Advertising | Website | Graphic Design

UK Sport required a communications platform to engage with the next generation of athletes whilst enhancing the opportunities for sporting events at home and abroad.

 

The Gold Event Series is a premium platform that supports bidding for major events and planning for the future of sportsmen and women.

Silver Leopard was engaged to create an identity, event collateral and marketing materials to appear at all major events.

 

We used handwriting for ‘A Stage to Inspire’ to bring an element of humanity and honesty to the marque with the word stage referencing sporting arenas.

Silver Leopard have been a great organisation to work with on The Gold Event Series and major event bid documentation of varying degrees of complexity. Under pressure they have operated with excellent communication skill and partner relations, are always available to discuss and agree alterations and most importantly their work has been of excellent quality.
Esther Britten
Head of Major Events
UK Sport

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