Be part of the story
Creating a brand to flex across a multi-offer club.
The Frontline Club
Identity | Messaging | Guidelines Menus | Interior Design | Advertising | Communications | Signage | Graphic Design | Website Design
The Frontline Club is a gathering place for journalists, photographers and reporters on the frontline of political news stories around the globe.
Silver Leopard was briefed to rebrand the club incorporating all of the club’s offers. The aim was to give a serious and confident image to a very thoughtful and ambitious club.
Silver Leopard produced a set of guidelines which looked at the club’s multi-offer: Membership club, Restaurant, Events, Bedrooms, Training and workshops.