One Series. Nine Cities.
Branding for a global sport.
Identity | Guidelines | Messaging | Toolkit | Environments | Digital | Graphic Design | Advertising
Fencing is a sport that has existed for 500 years, a sport with true heritage and global appeal.
Silver Leopard designed the new marque for the International Fencing Federation bringing power, strength and agility to the logotype and marque.
The images tell the story of dynamic combats with a sport that has become visually very intense with great photography and film work capturing the split second action.
As well as the brand, Silver Leopard created the guidelines and toolkit for the advertising campaigns generating the ‘One Series. Nine Cities’ strapline.
We positioned the athletes as heroes sizzling with raw energy ready for combat. En Garde!