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England Table Tennis Asscociation: A new brand

Project Profile:

Table Tennis England


A rebrand to amplify and inspire table tennis players of all ages.

+44 (0)20 3176 6880info@silverleopard.com

A new brand

England
Table Tennis
Association

Identity | Messaging | Toolkit | Website Design | Graphic Design

A growing sport with benefit across all ages. Table Tennis England is a national governing body (NGB) with an enormous following from grass roots players, professionals and senior players alike.

 

The rebrand came at a time when the NGB needed to be up to date and relevant appealing to players to engage in the sport for future generations to come.

Silver Leopard used a dynamic arc to communicate the speed, action and energy of the sport involved with a strong and confident typeface to complement.

 

We used the red and black colour palette from the bats and included action shots to bring in the passion and focus of the players.


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