A Touch of Perfection
Strategy & Positioning | Guidelines | Packaging | POS | Photo shoot | Films | Advertising campaign
We had the great pleasure of working with the team at Christy to give their brand fresh energy with a renewed visual language and tone of voice.
The brand language was elevated to a true British brand status, giving a touch of elegance and premium quality to imagery.
The photo shoot was purposefully located in a hi-end modern home that used the warmth of raw concrete to compliment the softness of the fabrics.
We introduced a tone of voice that felt prestigious but accessible. ‘Pure comfort’ ‘A touch of perfection’ ‘Living a Christy Life’ are an amplification of the Christy products.
The brand really lends itself to embracing the elegance of bathwear and bed linen.
The team at Christy all have great vision and we are delighted to help create the look, feel and language.