Creating timeless elegance for over 165 years.
Silver Leopard helped us define and articulate the brand’s core essence, personality and mission. Their approachable manner and passion for our brand is infectious.
They continue to push and move the brand forwards. As our brand partners they continue to help us through our challenges and creative output.
Leigh Taylor
CEO Christy
Over the initial 12 month period we have delivered
— Brand strategy & DNA
— Brand book
— Photography
— Films
— Packaging
— Advertising campaigns
— Marketing comms
— Digital comms
— Retail solutions and POS
— International trade shows
Marketing and
advertising
Our involvement covered:
— Audience insight
— Customer journey
— Visual language
— Advertising copywriting
— Digital advertising
— Social advertising
— Campaign films
The redefined brand with a new visual language, tone of voice and suite of photography presents more storytelling around a lifestyle.
The brand campaign was about creating awareness and communicating the new brand vision, communicating elegance, comfort, sophistication and joy.
A new suite of photography and films were created through a series of location shoots. Combined with a new tone of voice and an in depth audience insight this set the look and feel for all other materials, from leaflets, brand books and retail.
The ambition is to position Christy as a leading inspirational home textiles brand.
Packaging, POS,
and storytelling
Our involvement covered:
— Packaging artwork
— Graphic tool-kit and guidelines
— 3D design
— Props
— Copywriting
— Icons
— Packaging concepts
As part of the extensive branding brief, we were asked to look retail solutions – packaging, POS and brand storytelling. Our approach was to produce clear messaging hierarchies and create a new suite of brand icons along with investigations to new creative packaging.
The POS exists to showcase Christy products to customers. We looked at how we could dial up the customer engagement factor for our displays with tactility, order and space to drive purchase and brand loyalty.
Our involvement covered:
— Brand book design
— Journal design
— Copywriting
— Photography
— Print production
— Marketing leaflets
— Look book design
We produced a suite of three books to tell the Christy brand story.
It was important to tell their heritage story but still feeling future focused and full of the current design ambition.
Production methods and attention to detail were important, they needed to reflect the craftsmanship of Christy.
During our first 12 months working as brand partners, we helped articulate and evolve their story. To keep stories relevant and fresh we have introduced a journal which feels more conversational with their audience.
The brand books have been shortlisted for various print awards.
